This two-hour seminar will assist you in developing your marketing strategy. You will learn how to determine and define your market niche and how to develop a marketing plan.

Benefits to your organization

• Training for sales team

• Increased understanding of markets and market share

• Strategic sales planning

Course Objectives

1. Understand the unique aspects of your business that make a difference to your customer

2. List the components of a marketing plan

3. Be prepared to develop a 1-year marketing plan

Training description and materials
This is an instructor led course with handouts and referrals to the Business Feasibility CD.  It builds on The 1st Step to Entrepreneurship seminar, but it is not necessarily a pre-requisite.

Hours and Cost
Your Defining Your Customer – Customer Relationships course is a 2-hour training activity, scheduled at your convenience for up to 15 participants.  0.2 IACET approved CEU’s will be awarded upon successful completion of the course.  Pricing includes training administration, instruction, handouts, and an activity evaluation at the conclusion of training.

Suggested Retail Price: $699 (Additional participants may be available at an additional cost)

Course Offered Open Enrollment:  No

Online Delivery Available:  No

Certification Option: No