Ivy
Tech Community College
Region 4 Marketing/Advertising
Resources
JOURNAL
INDEXES
Business Source Premier provides full text for more than 8,800 serials, including full text for more than 1,100 peer-reviewed publications in all disciplines of business, including marketing, management, MIS, POM, accounting, finance and economics.
Lexis-Nexis provides current business information from journal and trade publications.
IvyJo Journal Locator - Advertising provides a listing of online full-text journal titles available via the Virtual Library.
IvyJo Journal Locator - Marketing provides a listing of online full-text journal titles available via the Virtual Library.
GENERAL SITES
Advertising and
Promotions
general
information on advertising plus related links on advertising, marketing,
promotions, etc. http://www.mapnp.org/library/ad_prmot/ad_prmot.htm
Ad*Access Project --The Ad*Access Project, funded by the Duke Endowment "Library 2000" Fund, presents images and database information for over 7,000 advertisements printed in U.S. and Canadian newspapers and magazines between 1911 and 1955.-- http://scriptorium.lib.duke.edu/adaccess/
KnwoThis.Com provides unbiased, objective information that will offer valuable tools for business professionals, academics and students of marketing and related fields. http://www.knowthis.com/information/general/about.htm
University of
Texas Market Research Page an excellent &
extensive list of market research sites sponsored by both not-for-profit and
commercial organizations.
Intelligent Business Results An excellent site for access to all sorts of business web sites and news and information.
Small Business Development Center Marketing provides information to entrepreneurs on development of and managing small businesses.
IvyLynks Business Marketing Sites Collection of marketing sites for business.
GOVERNMENT SOURCES
United
States Business Advisor - Market Research --U.S. Business
Advisor a one-stop electronic link to all the information and services
government provides for the business community on market research.--
Economic Indicators.gov Current Government reports from many sources on manufacturing, wholesale and retail trade. http://www.economicindicators.gov/
Bureau of the Census --demographic
statistics program provides information on the number, geographic distribution,
and social and economic characteristics of the population including official
estimates of income and poverty, and information collected under reimbursable
programs on health, crime victimization, housing, voting, consumer expenditures,
travel, and child care. The program also support tests of new approaches and
concepts for demographic surveys. -- http://www.census.gov/
Statistical
Abstract of the United States Statistical
information for the United States, 1995-2003
http://www.census.gov/prod/www/statistical-abstract-03.html
State and Metropolitan Area Data Book - 5th Edition --The Data Book contains a collection of statistics on social and economic conditions in the United States at the State and metropolitan area levels. Selected data for component counties and central cities of metropolitan areas are also included.-- http://www.census.gov/statab/www/smadb.html
U.S. Economic Indicators Full issues of Economic Indicators, published by the Joint Economic Committee of Congress and the Council of Economic Advisers) http://www.access.gpo.gov/congress/eibrowse/broecind.html
Current Industrial Reports Provides current analysis of manufacturing industries and activity by the Census Bureau.
IvyLynks Statistical Sites Collection of federal government statistics and demographic resources.
ORGANIZATIONS
The Advertising Research Foundation The principal mission of The ARF is to improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications.
American Marketing Association The AMA's website, MarketingPower.com, supplies marketing professionals and AMA members with the information, products and services required to succeed in their jobs and careers. Marketers can use the site to: find new job opportunities, enhance marketing skills, track trends in the marketing profession, post company information or search for marketing services suppliers, and much more
U. S. Chamber of Commerce The U.S. Chamber of Commerce is the worlds largest business federation representing more than 3 million businesses of all sizes, sectors, and regions. It includes hundreds of associations, thousands of local chambers, and more than 100 American Chambers of Commerce in 91 countries.
NEWS
TOPIX.NET This site provides access to thousands of articles from national, regional and local newspapers. It is an additional source for retail and marketing related articles.
Yahoo Small Business/Marketing provides articles and other information on marketing and advertising for small and new businesses. Much of the information is free.
Reference Sources
U.S. Business Reporter Research tool for business research http://www.activemedia-guide.com/
Reference USA National directory of businesses, associations, individuals, doctors and government agencies. Available with TCPL card.
Surveying
SurveyMonkey A free tool for creating and administering surveys. Basic survey free. More complexed for a price. Good introduction to creating surveys.
Gallup Brain A searchable, living record of more than 70 years of public opinion. Inside, you'll find answers to hundreds of thousands of questions, and responses from millions of people interviewed by The Gallup Poll since 1935
IvyLynks Public Opinion Polling Sites A collection of free sites providing national polling data on consumer and political issues.
Subscriptions
U.S. Business Reporter Research tool for business research http://www.activemedia-guide.com/
Library Books
Demographics
& Marketing Info
Ivy
Tech books relating to demographics and marketing research
information
Electronic Demographics & Marketing Info Ivy Tech ebooks relating to demographics and marketing research information